What color is your content?

Posted on September 12, 2011 by Blaze in Marketing, Musings

Having just released my Sophisticate Gown in IMVU in no less than 36 colors, I thought it might be a great topic to cover here on PixPro.  How do you decide your colors and how many of them to you produce?  Let me know your thoughts in the comments below.

For me, it all depends on the item.  The gown I released is a classic strapless gown which is very popular for bridesmaids, in addition to the white version which can be a simple, yet elegant wedding gown.  Since weddings have so many color themes, I find that I will get requests in many different colors.  Some of the least favorite colors will only sell a few, but the fact I have so many colors will bring customers who know there’s a good chance I have their color available.

More casual clothing seems to be best with a handful of color options that work best for the outfit, so I’ll only offer 5 or 6 colors of them.   So, what’s your opinion on it?